About Us

 combining team spirit with fashion is our passion!

Carol and Sonny DeShong gameday in Austin 2019 with the Texas Tower

Hi!

This is us, Sonny and Carol DeShong, founders and co creators of Desden. We've been married for forever and working together about 13 years..our life is a roller coaster with running a business and putting 3 kids through college at the same time..thankfully we have an adorable golden retriever Ranger, who acts as our therapy dog..that, and we get to the beach as often as possible! 

Our Desden story actually began back in 1971, when my father in law started Landes Inc., manufacturing totes for the retail market (remember those cute wooden handled purses with the buttons?) and eventually moving into promotional products. We still cut, print and sew in our factory in Houston, today.  You could say that Desden is the love child of Landes and College Football. Seriously, we love all things gameday, and noticing a gaping hole in the market for anything geared towards the female fan..Desden began. Combining our design backgrounds and manufacturing capabilities, we started in 2007 with a simple Hibiscus patterned tote and a handful of colleges..fast forward to today, where we are licensed* for over 60 universities and have expanded our line to include aprons, coolers, crossbody purses and more. Our tag line, "teaming with style" was born from the idea of combining team spirit and fashion, and that you shouldn't have to compromise one for the other! 

Update! We're celebrating 50 years in business this year, and we got a new building! Watch the video here.                   

We offer Quick Ship times and Easy Returns! Contact us within 14 days if you have any problem at all with your order. Happiness Guaranteed!  

 

★ Reviews

Let customers speak for us

218 reviews
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Great design and service

Totally happy with this purchase. I like Desden’s pretty designs. My order arrived quickly and with good communication. Will order again.

Hey Kat
Thanks so much for sharing your love for desden! We personally design each piece and really appreciate your positive feedback. We look forward to your shopping again in the future, we're always adding new designs and styles. Thanks again!
xo
Team Desden

Ordered college game day purses and college bags - super cute and great quality for the price! Shipping was very quick! Thanks!!

SO happy to hear! Thanks so much for letting us know, we agree that our totes and wristlets make great last minute graduation gifts for all sorts of fans. Thanks for shopping with us, we're a small family owned business and appreciate your support!

Great Graduation Gifts!

These collegiate crossbody’s were my “go to” grad gift this year. So cute stuffed with candy, lip glosses or mini dorm essentials. Perfect size for gameday too!

Beautiful crossbody

The crossbody looks so amazing. The vegan leather is so soft. Great purse for game days!!!

Hey Lynda!
Thanks so much, we're thrilled that you are loving your clear crossbody purse. We put a lot of time into the design, and carefully chose the materials, so it means a lot to hear positive feedback like yours! Be sure to send us a pic from gameday, or tag us @shopdesden
Thanks again!
Team Desden

Great Grad Gift

Desden Gameday Crossbody is well made and great colors, we personalized with a vinyl monogram for the perfect grad gift.