About Us

 combining team spirit with fashion is our passion!

Carol and Sonny DeShong gameday in Austin 2019 with the Texas Tower

Hi!

This is us, Sonny and Carol DeShong, founders and co creators of Desden. We've been married for forever and working together about 13 years..our life is a roller coaster with running a business and putting 3 kids through college at the same time..thankfully we have an adorable golden retriever Ranger, who acts as our therapy dog..that, and we get to the beach as often as possible! 

Our Desden story actually began back in 1971, when my father in law started Landes Inc., manufacturing totes for the retail market (remember those cute wooden handled purses with the buttons?) and eventually moving into promotional products. We still cut, print and sew in our factory in Houston, today.  You could say that Desden is the love child of Landes and College Football. Seriously, we love all things gameday, and noticing a gaping hole in the market for anything geared towards the female fan..Desden began. Combining our design backgrounds and manufacturing capabilities, we started in 2007 with a simple Hibiscus patterned tote and a handful of colleges..fast forward to today, where we are licensed* for over 60 universities and have expanded our line to include aprons, coolers, crossbody purses and more. Our tag line, "teaming with style" was born from the idea of combining team spirit and fashion, and that you shouldn't have to compromise one for the other! 

 

Please don't hesitate to reach out with a question, or just to say Hi - we'd love to hear from you! You can reach me via email, cd@desden.com                   

 

 

★ Reviews

Let customers speak for us

190 reviews
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Gameday
Malinda - you're awesome! Thanks so much for the kind reveiw. We are thrilled that you love our products as much as we do! Be sure to follow us on social, @shopdesden or tag your desden pics #shopdesden for a chance to be featured on our feed! Thanks again - it means a lot! xoxo Team Desden
University of Houston stadium bag
Hey Brandi! Thanks so much for the 5 star review - you're awesome! So happy to hear you love your new clear bag as much as we do! Enjoy and thanks again! Carol
Fl Gator clear pursel
Love this clear bag. Big and spacious!!
Hey Eileen! Thanks so much for taking the time to write a review for us - we really appreciate it! So happy to hear how much you like the size of your new clear bag! I personally think bigger is better when it comes to totes! Enjoy and thanks again! Carol
Love it
Hi Sara! Thanks for the review - it means a lot! And thrilled to know you love the Rara purse as much as we do, it's one of my favorites! Thanks again, Carol