About Us

 combining team spirit with fashion is our passion!

Carol and Sonny DeShong gameday in Austin 2019 with the Texas Tower

Hi!

This is us, Sonny and Carol DeShong, founders and co creators of Desden. We've been married for forever and working together about 13 years..our life is a roller coaster with running a business and putting 3 kids through college at the same time..thankfully we have an adorable golden retriever Ranger, who acts as our therapy dog..that, and we get to the beach as often as possible! 

Our Desden story actually began back in 1971, when my father in law started Landes Inc., manufacturing totes for the retail market (remember those cute wooden handled purses with the buttons?) and eventually moving into promotional products. We still cut, print and sew in our factory in Houston, today.  You could say that Desden is the love child of Landes and College Football. Seriously, we love all things gameday, and noticing a gaping hole in the market for anything geared towards the female fan..Desden began. Combining our design backgrounds and manufacturing capabilities, we started in 2007 with a simple Hibiscus patterned tote and a handful of colleges..fast forward to today, where we are licensed* for over 60 universities and have expanded our line to include aprons, coolers, crossbody purses and more. Our tag line, "teaming with style" was born from the idea of combining team spirit and fashion, and that you shouldn't have to compromise one for the other! 

Update! We're celebrating 50 years in business this year, Desden turned 15 and we got a new building! Watch the video here.                   

We offer Quick Ship times and Easy Returns! Contact us within 14 days if you have any problem at all with your order. Happiness Guaranteed!  

 

★ Reviews

Let customers speak for us

235 reviews
97%
(228)
2%
(4)
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Rara Purse-Auburn
Deb Griffith
Rara Auburn purse

featured in my Mother's Day bundle -- big hit!

Rare Purse - East Carolina

Love the purse! It is a gift for an incoming Freshman to East Carolina. Since they need a clear purse this seemed perfect!

Dana you're the best!
We love that you are a repeat customer for our adorable graduation gift items. We think our graduation gifts are pretty great too! Thanks so much for the 5 star review, it's because of people like you that we get to do what we do! :)

Clear Stadium purse-Texas State

Oh my goodness this is the cutest purse. I am giving as a graduation gift and the purse with the wrist purse for Texas State is adorable.

Awesome bag

These new bags are an excellent addition to the product line! Lightweight but sturdy, and the prints are vibrant.

Angela, YOU are awesome! Thanks so much for the nice review. We love this bag for the bright colors that you mentioned, and also that we get to make theme here in our factory in Texas! Thanks for your support of our family business, it means everything to us!
#usamade
#madeintexas
#usamadewholesaletote

LOVE this purse strap

I've been looking for a cute purse strap for game day! I love this one, the straps are wide and is is reversible too.