[{"id":266669621303,"handle":"all","title":"All","updated_at":"2026-07-05T15:39:59-05:00","body_html":"","published_at":"2023-10-16T20:20:54-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Desden"},{"column":"vendor","relation":"equals","condition":"Landes"},{"column":"type","relation":"not_equals","condition":"candybox_generated"}],"published_scope":"global"},{"id":265889382455,"handle":"purse-straps","title":"Game Day Bag Straps : Collegiate Licensed +","updated_at":"2026-07-05T06:04:52-05:00","body_html":"\u003cp\u003eShop our collection of beautiful full color purse straps. Each strap features brass hardware that matches our \u003ca href=\"https:\/\/desden.com\/collections\/clear-purses\"\u003egame day purses\u003c\/a\u003e. Choose from \u003ca href=\"https:\/\/desden.com\/collections\/printed-purse-straps\"\u003e1.5 inch striped pattern,\u003c\/a\u003e 2\" wide\u003ca href=\"https:\/\/desden.com\/collections\/wide-printed-purse-straps\"\u003e ikat printed pattern\u003c\/a\u003e or \u003ca href=\"https:\/\/desden.com\/collections\/hailey-purse-strap\"\u003eteam chant \u003c\/a\u003e+ new hand \u003ca href=\"https:\/\/desden.com\/collections\/beaded-purse-straps\"\u003eBeaded Purse Straps. \u003c\/a\u003eEach purse strap is officially collegiate licensed and the perfect accessory to up your game day style in a snap! We've also added non licensed \u003ca href=\"https:\/\/desden.com\/collections\/lets-go-its-game-day-purse-straps\"\u003e\"Let's Go\" Game Day Straps\u003c\/a\u003e for the teams you don't see on our site! \u003c\/p\u003e","published_at":"2023-04-26T12:56:00-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"ST15"},{"column":"tag","relation":"equals","condition":"st20"},{"column":"tag","relation":"equals","condition":"BST20"},{"column":"tag","relation":"equals","condition":"stp"},{"column":"tag","relation":"equals","condition":"ST21"},{"column":"tag","relation":"equals","condition":"let's go"}],"published_scope":"global","image":{"created_at":"2023-04-26T13:20:47-05:00","alt":"","width":2200,"height":2200,"src":"\/\/desden.com\/cdn\/shop\/collections\/BST20group.jpg?v=1682541520"}},{"id":265353363511,"handle":"wide-printed-purse-straps","title":"Ikat Pattern Printed Purse Straps - 2\" Wide","updated_at":"2026-07-04T06:05:27-05:00","body_html":"Customize your favorite bag with our collegiate licensed and totally on trend designer purse straps! Our new wider straps feature trending ikat pattern, vegan leather detailing and high-quality brass hardware. Adjustable to fit over the shoulder or cross body. Brass hardware pairs perfectly with our clear game day purses: the \u003ca href=\"https:\/\/desden.com\/collections\/bridget-clear-purse\"\u003eBridget,\u003c\/a\u003e the \u003ca href=\"https:\/\/desden.com\/collections\/lexi-clear-purse\"\u003eLexi \u003c\/a\u003eor \u003ca href=\"https:\/\/desden.com\/collections\/all-new-vegan-leather-crossbody\"\u003eGame Day Crossbody\u003c\/a\u003e.","published_at":"2023-01-02T13:36:47-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"ST20"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global","image":{"created_at":"2023-01-02T13:43:38-06:00","alt":"printed purse straps with college logos and brass hardware","width":2048,"height":2048,"src":"\/\/desden.com\/cdn\/shop\/collections\/Black_Friday_Sale_ST20.png?v=1764679871"}},{"id":265352642615,"handle":"wide-printed-purse-strap","title":"Lexi Bag Strap - Collegiate Licensed Purse strap, 2\" wide","updated_at":"2026-07-04T06:05:27-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cblockquote\u003e\n\u003cp data-mce-fragment=\"1\" data-sourcepos=\"1:1-1:50\" style=\"text-align: left;\"\u003eLexi Bag Straps. Full-color, collegiate licensed, adjustable straps with vegan leather tabs and brass hardware. Personalize your bag and express your school pride with vibrant designs. Shop Lexi Bag Straps today!\u003c\/p\u003e\n\u003c\/blockquote\u003e","published_at":"2023-01-02T09:46:48-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"ST20"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global","image":{"created_at":"2023-01-02T09:46:47-06:00","alt":null,"width":2200,"height":2200,"src":"\/\/desden.com\/cdn\/shop\/collections\/BST20.png?v=1672674408"}},{"id":262581714999,"handle":"new-for-23","title":"New for '23","updated_at":"2026-07-05T06:04:52-05:00","body_html":"","published_at":"2022-01-14T14:01:30-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"st20"},{"column":"tag","relation":"equals","condition":"861"},{"column":"tag","relation":"equals","condition":"864"},{"column":"tag","relation":"equals","condition":"721"},{"column":"tag","relation":"equals","condition":"BST20"}],"published_scope":"global"},{"id":263415595063,"handle":"north-carolina-tar-heels-1","title":"North Carolina Tar Heels","updated_at":"2026-07-02T21:16:28-05:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGo Heels! Discover our UNC Tar Heels collection of Game Day Accessories. At Desden, we cater to Tar Heel fans with want to up their game day style with fashionable accessories that let everyone know who you're cheering for. Choose from our collection of\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003ca data-mce-fragment=\"1\" href=\"https:\/\/desden.com\/collections\/clear-purses\" data-mce-href=\"https:\/\/desden.com\/collections\/clear-purses\"\u003eclear purses,\u003c\/a\u003e \u003ca data-mce-fragment=\"1\" href=\"https:\/\/desden.com\/collections\/purse-straps\" data-mce-href=\"https:\/\/desden.com\/collections\/purse-straps\"\u003ebag straps\u003c\/a\u003e, \u003ca data-mce-fragment=\"1\" href=\"https:\/\/desden.com\/collections\/totes\" data-mce-href=\"https:\/\/desden.com\/collections\/totes\"\u003etotes \u003c\/a\u003eand more. Show off your Tar Heel spirit without sacrificing your style, when you shop with desden you know you'll be elevating your UNC game day look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFollow along on our \u003ca data-mce-fragment=\"1\" href=\"https:\/\/desden.com\/blogs\/news\" data-mce-href=\"https:\/\/desden.com\/blogs\/news\"\u003egame day blog \u003c\/a\u003efor more ways to get in the team spirit this season!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-07-06T13:15:00-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"North Carolina Tar Heels"},{"column":"tag","relation":"equals","condition":"University of North Carolina"},{"column":"tag","relation":"equals","condition":"North Carolina"},{"column":"tag","relation":"equals","condition":"UNC"}],"published_scope":"global","image":{"created_at":"2022-07-06T13:45:44-05:00","alt":null,"width":166,"height":138,"src":"\/\/desden.com\/cdn\/shop\/collections\/UNC.png?v=1657133145"}},{"id":283637874743,"handle":"quick-order","title":"Quick Order","updated_at":"2026-07-05T15:39:59-05:00","body_html":null,"published_at":"2026-02-23T21:45:35-06:00","sort_order":"alpha-asc","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"web"},{"id":44325830711,"handle":"sale","title":"Sale","updated_at":"2026-07-05T06:04:52-05:00","body_html":"","published_at":"2018-07-02T17:50:55-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"1029"},{"column":"tag","relation":"equals","condition":"1027"},{"column":"tag","relation":"equals","condition":"cpw1"},{"column":"tag","relation":"equals","condition":"st20"},{"column":"tag","relation":"equals","condition":"861"},{"column":"tag","relation":"equals","condition":"871"},{"column":"tag","relation":"equals","condition":"ST20"},{"column":"tag","relation":"equals","condition":"747"},{"column":"tag","relation":"equals","condition":"518"},{"column":"tag","relation":"equals","condition":"3125"}],"published_scope":"global","image":{"created_at":"2024-11-10T22:13:41-06:00","alt":null,"width":2000,"height":2000,"src":"\/\/desden.com\/cdn\/shop\/collections\/claire-clutch-georgia-collegiate-handbag-purse-29252023418935.jpg?v=1762896472"}},{"id":262089408567,"handle":"sky-blue","title":"Sky Blue","updated_at":"2026-06-30T16:51:27-05:00","body_html":"","published_at":"2021-10-28T15:02:48-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"sky"},{"column":"title","relation":"contains","condition":"light blue"},{"column":"title","relation":"contains","condition":"carolina blue"}],"published_scope":"global","image":{"created_at":"2021-10-28T15:04:02-05:00","alt":null,"width":1080,"height":1080,"src":"\/\/desden.com\/cdn\/shop\/collections\/sky.png?v=1635451442"}}]
["BYOB-eligible","New for '23","North Carolina Tar Heels","st20","strap"]
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
This company is wonderful!!! They went above and beyond to get my best friends Christmas present to her....fast!!! They are terrific, and I will definitely buy from them again!!!! Thank you!!!!!
Deborah T.
I love everything!! It’s amazing!!
Delaney W.
Very satisfied. Exactly what the wife was looking for, thanks again!
Jay S.
University of North Carolina carolina blue and white purse strap by Desden
There's a feeling that comes with Dean Dome energy and Carolina Blue everywhere you look — and the UNC Tar Heels Carolina Blue and White Purse Strap by Desden lets you carry that same Go Heels pride with you, wherever you go.
Featuring a bold ikat pattern in Carolina blue and white, this strap clips onto any bag and instantly turns it into a statement of Tar Heel loyalty. Wear it tailgating before kickoff at Kenan Stadium or just repping Chapel Hill in your everyday life — either way, you'll feel like a true Tar Heel.
What's to Love
Bold ikat pattern — fashion-forward Carolina blue and white design
High-quality brass hardware — clips on to your favorite handbag, clear purse, or tote
Adjustable length — wear over the shoulder or crossbody, adjusts up to 55"
2" wide — comfortable and substantial without weighing you down
Officially collegiate licensed — authentic UNC gear with sewn-in label
Pairs perfectly with the UNC Sara Clear Purse and Skinny Scarf. Go Heels!
Due to the handmade nature of our purse straps, there may be slight variations in color and craftsmanship.
Easy returns: contact us within 14 days of your ship date for a full refund or exchange.
Most items ship within 48 hours, we ship USPS Priority. You will receive an order confirmation with more details after your purchase.
We happily accept returns or exchanges within 30 days of delivery, on items in original or unused condition.
I needed a small gameday bag. This bag was perfect for what I wanted it for. My phone and the hubs shades fit perfectly!! War Eagle 🐅🦅🏈
Johna R.
verified customer
★★★★★
Desden is fantastic! I have had some of my products from them for 4 years now with 0 issues. You get really high quality products!! The team is also great!!
⚠️ WARNING California Residents: This product can expose you to chemicals known to the State of California to cause cancer and/or birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.
⚠️ WARNING California Residents: This product can expose you to chemicals known to the State of California to cause cancer and/or birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.
