[{"id":266669621303,"handle":"all","title":"All","updated_at":"2026-07-13T20:36:32-05:00","body_html":"","published_at":"2023-10-16T20:20:54-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Desden"},{"column":"vendor","relation":"equals","condition":"Landes"},{"column":"type","relation":"not_equals","condition":"candybox_generated"}],"published_scope":"global"},{"id":265352675383,"handle":"beaded-purse-straps","title":"Beautiful Hand Beaded Purse Straps - Officially Collegiate Licensed by Desden","updated_at":"2026-07-13T20:36:32-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned for the college fashionista and the stylish parent on-the-go, these straps are the ultimate game day accessory that brings your team pride front and center. These straps aren't just gorgeous; they're versatile! Specially designed to pair flawlessly with our popular \u003ca href=\"https:\/\/desden.com\/collections\/bridget-clear-purse\"\u003eBridget\u003c\/a\u003e and \u003ca href=\"https:\/\/desden.com\/collections\/lexi-clear-purse\"\u003eLexi \u003c\/a\u003epurses, they offer a quick and easy way to switch up your look. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMix and Match:\u003c\/strong\u003e swap out your basic strap with some bling\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eEasy to Attach:\u003c\/strong\u003e Each strap features sturdy clasps that make swapping styles a breeze.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eDurable Design:\u003c\/strong\u003e Crafted to withstand the excitement of game days and the hustle of everyday life.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eFashion Forward:\u003c\/strong\u003e Be the trendsetter in your circle, showing off a unique accessory that's both practical and chic.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cul style=\"text-align: left;\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e2\" wide and 45\" long - perfect size for over the shoulder or crossbody\u003c\/b\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ehigh quality brass hardware easily snaps on to most any clear bag or purse\u003c\/b\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eOfficially Collegiate Licensed Product \u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2023-01-02T09:47:33-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"BST20"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global","image":{"created_at":"2023-01-02T09:47:32-06:00","alt":"collegiate licensed beaded purse strap","width":2568,"height":2568,"src":"\/\/desden.com\/cdn\/shop\/collections\/louisville-go-cards-beaded-purse-strap-in-red-and-black-by-desden-louisville-go-cards-beaded-purse-strap-in-red-and-black-by-desden-strap-1156037737.jpg?v=1764679819"}},{"id":265889382455,"handle":"purse-straps","title":"Game Day Bag Straps : Collegiate Licensed +","updated_at":"2026-07-13T20:36:32-05:00","body_html":"\u003cp\u003eShop our collection of beautiful full color purse straps. Each strap features brass hardware that matches our \u003ca href=\"https:\/\/desden.com\/collections\/clear-purses\"\u003egame day purses\u003c\/a\u003e. Choose from \u003ca href=\"https:\/\/desden.com\/collections\/printed-purse-straps\"\u003e1.5 inch striped pattern,\u003c\/a\u003e 2\" wide\u003ca href=\"https:\/\/desden.com\/collections\/wide-printed-purse-straps\"\u003e ikat printed pattern\u003c\/a\u003e or \u003ca href=\"https:\/\/desden.com\/collections\/hailey-purse-strap\"\u003eteam chant \u003c\/a\u003e+ new hand \u003ca href=\"https:\/\/desden.com\/collections\/beaded-purse-straps\"\u003eBeaded Purse Straps. \u003c\/a\u003eEach purse strap is officially collegiate licensed and the perfect accessory to up your game day style in a snap! We've also added non licensed \u003ca href=\"https:\/\/desden.com\/collections\/lets-go-its-game-day-purse-straps\"\u003e\"Let's Go\" Game Day Straps\u003c\/a\u003e for the teams you don't see on our site! \u003c\/p\u003e","published_at":"2023-04-26T12:56:00-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"ST15"},{"column":"tag","relation":"equals","condition":"st20"},{"column":"tag","relation":"equals","condition":"BST20"},{"column":"tag","relation":"equals","condition":"stp"},{"column":"tag","relation":"equals","condition":"ST21"},{"column":"tag","relation":"equals","condition":"let's go"}],"published_scope":"global","image":{"created_at":"2023-04-26T13:20:47-05:00","alt":"","width":2200,"height":2200,"src":"\/\/desden.com\/cdn\/shop\/collections\/BST20group.jpg?v=1682541520"}},{"id":282093060151,"handle":"gifts-under-25-copy","title":"Gifts Under $100 - Game-Changer Gifts Under $100 🎁","updated_at":"2026-07-13T20:36:32-05:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e Clear purses, beaded straps \u0026amp; totes that’ll score you serious style points. \u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-11-03T15:48:53-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"862"},{"column":"tag","relation":"equals","condition":"782"},{"column":"tag","relation":"equals","condition":"721"},{"column":"tag","relation":"equals","condition":"BST20"},{"column":"tag","relation":"equals","condition":"861"},{"column":"tag","relation":"equals","condition":"312"},{"column":"tag","relation":"equals","condition":"r21"},{"column":"tag","relation":"equals","condition":"713"}],"published_scope":"global"},{"id":262581714999,"handle":"new-for-23","title":"New for '23","updated_at":"2026-07-13T20:36:32-05:00","body_html":"","published_at":"2022-01-14T14:01:30-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"st20"},{"column":"tag","relation":"equals","condition":"861"},{"column":"tag","relation":"equals","condition":"864"},{"column":"tag","relation":"equals","condition":"721"},{"column":"tag","relation":"equals","condition":"BST20"}],"published_scope":"global"},{"id":263415595063,"handle":"north-carolina-tar-heels-1","title":"North Carolina Tar Heels","updated_at":"2026-07-13T20:36:22-05:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGo Heels! Discover our University of North Carolina collection of Game Day Accessories. At Desden, we cater to Tar Heel fans who want to up their game day style with fashionable accessories that let everyone know who you're cheering for. Choose from our collection of\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003ca href=\"https:\/\/desden.com\/collections\/clear-purses\" data-mce-href=\"https:\/\/desden.com\/collections\/clear-purses\" data-mce-fragment=\"1\"\u003eclear purses,\u003c\/a\u003e \u003ca href=\"https:\/\/desden.com\/collections\/purse-straps\" data-mce-href=\"https:\/\/desden.com\/collections\/purse-straps\" data-mce-fragment=\"1\"\u003ebag straps\u003c\/a\u003e, \u003ca href=\"https:\/\/desden.com\/collections\/totes\" data-mce-href=\"https:\/\/desden.com\/collections\/totes\" data-mce-fragment=\"1\"\u003etotes \u003c\/a\u003eand more. Show off your Tar Heel spirit without sacrificing your style, when you shop with desden you know you'll be elevating your UNC game day look. Shop now and be sure you are game day ready this season!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFollow along on our \u003ca href=\"https:\/\/desden.com\/blogs\/news\" data-mce-href=\"https:\/\/desden.com\/blogs\/news\" data-mce-fragment=\"1\"\u003egame day blog \u003c\/a\u003efor more ways to get in the team spirit this season!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-07-06T13:15:00-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"North Carolina Tar Heels"},{"column":"tag","relation":"equals","condition":"University of North Carolina"},{"column":"tag","relation":"equals","condition":"North Carolina"},{"column":"tag","relation":"equals","condition":"UNC"}],"published_scope":"global","image":{"created_at":"2022-07-06T13:45:44-05:00","alt":null,"width":166,"height":138,"src":"\/\/desden.com\/cdn\/shop\/collections\/UNC.png?v=1657133145"}},{"id":283637874743,"handle":"quick-order","title":"Quick Order","updated_at":"2026-07-13T20:36:32-05:00","body_html":null,"published_at":"2026-02-23T21:45:35-06:00","sort_order":"alpha-asc","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"web"}]
["Beaded","BST20","BYOB-eligible","New for '23","North Carolina Tar Heels","strap"]
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
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🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
🇺🇸 Free Gift: Limited Edition "God Bless America" Skinny Scarf when you spend $100+ 🇺🇸
Build Your Own Gift Bundle and Save 20% Off
Score Free Shipping on Retail Orders of $89+
This company is wonderful!!! They went above and beyond to get my best friends Christmas present to her....fast!!! They are terrific, and I will definitely buy from them again!!!! Thank you!!!!!
Deborah T.
I love everything!! It’s amazing!!
Delaney W.
Very satisfied. Exactly what the wife was looking for, thanks again!
Jay S.
North Carolina Tar Heels Hand-Beaded Purse Strap – 2"
This hand-beaded strap isn't mass-produced — it's made one bead at a time, with Go Heels woven right into the beads. The kind of piece people spot from two rows away and immediately want to know about. Every North Carolina Tar Heels fan in the stadium has a clear bag. Not every one has this.
2" wide hand-beaded strap
Go Heels written in the beads
Artisan crafted — no two are exactly alike
Brass hardware
Officially collegiate licensed
Fixed length — not adjustable
Pairs perfectly with the North Carolina Clara Clear Purse, Sara Clear Purse, and Bridget Clear Bag.
Arrives ready to gift — the kind of present a true fan remembers.
Most items ship within 48 hours, we ship USPS Priority. You will receive an order confirmation with more details after your purchase.
We happily accept returns or exchanges within 30 days of delivery, on items in original or unused condition.
I needed a small gameday bag. This bag was perfect for what I wanted it for. My phone and the hubs shades fit perfectly!! War Eagle 🐅🦅🏈
Johna R.
verified customer
★★★★★
Desden is fantastic! I have had some of my products from them for 4 years now with 0 issues. You get really high quality products!! The team is also great!!
⚠️ WARNING California Residents: This product can expose you to chemicals known to the State of California to cause cancer and/or birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.
⚠️ WARNING California Residents: This product can expose you to chemicals known to the State of California to cause cancer and/or birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.
